About UEGroup
UEGroup is a Silicon Valley firm specializing in designing breakthrough User Experiences
Project Overview
Discovering New Modes of Communication
With the growing privacy issue using digital technology, our team seeks to heavily research the space of digital communication. Then, we envision to create a mobile app that allows users to communicate via the use of established, agreed-upon meaning for visual content that only the communicating members involved can decipher.
For this project, we are focusing on college students and young adults because we believe that the forms of communication between this demographic would benefit the most from the proposed solution
User Research
Methods: Secondary Research, Data Analysis, Interview, Survey
Secondary Research
We conducted secondary research to learn about different communication methods currently and the development over time. We also wanted to better understand the process of communication due to the fact that it’s very dynamic. We felt as though it was important to learn about the development and effects of different methods of communication including things such as culture, time, and various channels.
Primary Research
We worked through a smaller version of affinity diagramming of common communication apps and identified overarching aesthetic or emotional qualities connected to each app based on the responds we got from survey and interviews
Survey: The purpose of the survey is for us to understand what are popular communication platforms for young adults and why do they prefer certain applications over others.
Interviews: The purpose of the interviews was to further understand the thought process users have when interacting with different communication platforms.
