Project Overview

Lyft is one of the fastest growing companies in the sharing or gig economy. One of the most important mechanisms that enable the gig economy is qualified and accurate ratings from users, which allow companies to keep track of the contractors' performance and provide a high-level services for people.

User Research

Methods: Secondary Research, Affinity Diagramming, Competitive Matrixes, Interview, Personas and Scenarios

Research Findings:

Rating systems are commonly used on sharing platforms as a tool to regulate employee performance and provide safe and high-quality services to customers. However, the existing five-star rating system used by Lyft does not provide accurate and trustworthy information about the ride.

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